We build great online retail for influencers

Authentically engage your community and earn new revenue with your own online store

Informal makes it simple to build and operate online stores

Earn more revenue while engaging your audience more authentically and reliably than paid posts or affiliate programs. It's effortless to create your own branded store featuring products curated by you and relevant to your audience.

Our influencers earn more than affiliate programs and your audience will trust you more. After you've curated your products, we do all of the work to run your store.


Communities are the future of retail

Today's shoppers are looking for brands aligned with their values. We all want trusted product discovery - there's just too much choice. And today's endorsements are often fake and affiliate programs are not trusted.

Extend your reach and grow and engage your community authentically with your own branded store powered by Informal.


Grow sales and visibility by connecting to great communities

We help influencers curate products by matching them to brands in our portfolio.

Brands in our portfolio approve each influencer, set product information and manage pricing. Large influencer audiences grow awareness of your brand through their trusted and loyal communities.

How it works

We take all of the burden of retail off of your hands so you can do what you do best - engage your community with great content and products.

Apply to join - create a profile about you and your values
Curate products from great brands that align with your community
Publish your store and we handle all of the logistics
Keep track of sales and earn revenue every month