Offline retail designed for experimentation

Informal creates retail installations embedded within existing businesses and matches them with a rotating selection of brands. We optimize for customer acquisition and brand visibility through data-driven experimentation.

Experimental, fluid, and impactful offline retail

Informal blends into and contributes to the vibrant fabric of cities, neighborhoods, communities and businesses, driving customer acquisition and brand visibility through an experimental, iterative, and informal approach to merchandising.

Retail today is disconnected

Most conventional retail experiences are predictable and devoid of new meaning. Whether online or offline, products are having difficulty standing out in traditional retail contexts.

More experimentation is needed

Retail should be more playful and spontaneous in matching products to spaces to generate shopping experiences which are more dynamic, diverse, serendipitous — informal.

Informal brings new context

Informal blends into and contributes to the vibrant fabric of cities, neighborhoods, communities and businesses, driving customer acquisition and brand visibility through an experimental, iterative, and informal approach to merchandising.

Expand offline to acquire new customers and grow sales.

Brand visibility

Informal builds retail experiences that place your products in great local businesses and exposes your brand to large and diverse audiences.

Acquire new customers

Informal matches you to locations with targeted demographics and serendipitous discovery. Customers can immediately purchase products or be referred to transact online.

Put your products in your customers hands

Complement your online marketing and mobile retail with installations that encourage your customers to interact with your products.

Get the most out of your budget

Informal installations cost a fraction of the price of a pop-up, and offer unique complementary features. Co-marketing opportunities with value-aligned businesses lead to higher and more diverse existing foot-traffic.

Scale your presence fluidly and don’t worry about logistics

Easily scale your presence in different communities which make sense for your brand in just a few clicks. Ship us your products and upload your marketing materials, and we take care of the rest.

Payments and reporting

The Informal platform is comprehensive and handles all inventory tracking and payments. Our reporting provides insights about your installation, products and customers.

Activate your space with a dynamic stream of curated brands.

Engage your customers with fresh products

Introduce retail with a rotation of curated brands to underused spaces that engage and attract new as well as loyal customers.

Dynamic retail made easy

Informal provides the products on consignment and takes care of shipping logistics to deliver and install its displays and inventory. Unsold products are replaced with new inventory at the end of each install.

Become part of a larger community

Grow your business’ visibility and exposure through connections to communities of brands which align with your customers.

Diversify and Innovate

Quickly experiment with brands and products matched for you and your customers.

Increase foot-traffic and income

Get discovered by new communities every month. Our matches are based on values and lifestyles, so that new customers become repeat customers. Earn commissions on sales and leases on your space.

How it works

1. Join Informal

  • Sign up and tell us about yourself. We use this to match brands and local businesses together.

2. Engage your customers with fresh products

  • Brands select products for installation and ships inventory to one location.
  • Informal sets up fixtures and manages stocking products in local businesses.
  • Informal integrates into the existing local business POS systems.

3. Get paid and learn

  • Our analytics software understands trends about your customers in one dashboard.
  • Informal handles payments between brands and venues.

Our display fixtures

Tray

Our smallest module can be placed on a counter or table and allows for a single brand to be highlighted in your space.

Shelf

Our shelf module slides into existing shelving fixtures, and allows several brands to be featured without taking up any additional floor space.

Stand

Our free-standing module can accommodate several brands and easily reconfigures to adapt to different kinds and sizes of products.