We build great online retail for communities

Authentically engage your community and earn new revenue with your own online store

Informal makes it simple to build and operate online stores

Grow revenue while engaging your audience more authentically and reliably than paid posts or affiliate programs. It's easy to create your own branded store featuring products curated by you and relevant to your audience.

Our community drivers earn more revenue than affiliate programs and you will earn more trust from your audience. After you've curated your products, we do all of the work to run your store.


Communities are the future of retail

Today's shoppers are looking for brands aligned with their values. We all want trusted product discovery — there's too much choice. While social platforms sometimes help us shop, paid posts and endorsements can seem forced and aren't genuine.

Extend your reach and grow and engage your community authentically with your own branded store powered by Informal.


Grow sales and visibility by connecting to great communities

We help community drivers curate products by matching them to brands in our portfolio.

Brands in our portfolio approve each influencer, set product information and manage pricing. Large influencer audiences grow awareness of your brand through their trusted and loyal communities.

How it works

We take all of the burden of retail off of your hands so you can do what you do best - engage your community with great content and products.

Apply to join - create a profile about you and your values
Curate products from great brands that align with your community
Publish your store and we handle all of the logistics
Keep track of sales and earn revenue every month

We know retail

We've built innovative online and offline retail for leading communities.

We specialize in engaging audiences with terrific retail experiences. We’ve built retail installations in leading hotels, like the Four Seasons and the Mondrian, and in some of the most innovative work spaces in New York, like A/D/O.

Our offline work has inspired much of our online product - tasteful, heavily curated, and focusing on our brands and storytellers.